CEFPF : Introduction to web documentary and transmedia

3 June 2013. Published by Benoît Labourdette.
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As part of a course “Producing for TV” in CEFPF (European Center for Production of Films), I gave a half-day introductory course on topics “web documentary and transmedia (cross-media).”

To locate the “ecosystem” of developments in the sector of professional audiovisual production, in terms of web and mobility, I discussed these points:

  • What is web documentary ?
  • Economic models of the video on the web today.
  • Economic and technical operation of the youtube platform (Flash, CPM, revenue sharing, prints...).
  • Uses and strategies to “conquest” of the audience, as part of the new relationship of the audience to audiovisual objects.
  • Comparison of economic models of amateur content and professional content.
  • Technologies and tools to manufacture webdocumentaires (Flash, HTML5 authoring tools).

Second training session

I hosted a second session half a day with the same group, in which, after collectively defined the prerogatives of a transmedia project, I proposed to the participants in small groups to imagine, design and “pitcher” concepts of transmedia projects. Extremely productive year, even in a short time. To his imagination is the most formative thing!
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Links to shown websites

(french websites)

Examples of webdocumentaires

Resources

Financing

Youtube Video

Other video platforms

Tools for manufacturing webdocumentaires

Bibliography

(Text from presentation page of the training : www.cefpf.com/formations-audiovisuelles/programmes/produire-pour-television)

Producing for TV

Perfect yourself in the TV production meeting professionals TV channels and production (Doc Short-Com Scripted Reality Emissions Platform, Web Series).

Duration: 245 hours / 35 days / 7 weeks

  • Master the design and implementation of audiovisual programs for TV
  • Understand the economic and legal environment of audiovisual production
  • Identify the management tools to run a production company
  • Identify the stages of development and fiscal management program

Educational Objectives
At the end of this program, students:

  • Know the different aspects of running a production company, as part of its regulatory environment and the current organization of audiovisual markets,
  • Will identify the tools of accounting and financial management applicable to the management of an audiovisual production company,
  • Know the different determinants of audiovisual production (audience, programming, procurement policies and co-production, financial support, contracts ...)
  • Know how to design, production and sale of audiovisual programs in relation to the strategies of broadcasters,
  • Know how to drive a practical production of a work of fiction or an audiovisual program.

Pedagogical method
Two weeks of lectures, followed by five weeks of practical cases in which students learn how to produce four types of television programs (drama, entertainment, documentary, magazine tray).

I design and lead professional training courses for new media, within training centers (CEFPF, INA Expert, Universities) as well as directly for companies or professional networks (ARTE, Forum des images, Documentaire sur Grand Ecran, Altermédia, Drôle de Trame, SCAM, NAAIS, CFI...).The digital revolution consists in these new technologies which populate our daily life and modify the uses, the produced contents, the channels of diffusion, the economic models, the relations, the working methods...The training allows the appropriation of these new languages, technologies and practices, in (...)