ALCA and FRAC Aquitaine: Encountering audiences and a neighbourhood: co-constructing and experimenting an itinerant screening
Professional training through the concrete implementation of a cultural action rooted in the challenges of a territory, over two days (February 2020).
Objectives
- To meet a changing neighbourhood and its inhabitants through an art education project.
- Putting such a project into perspective: its stakes, objectives, impacts and functioning.
Content
- To have tools and a panel of exercises to propose during a workshop aimed at involving audiences.
- To experience a workshop of artistic practice.
- To experiment a restitution in the form of a walking projection (with a pico-projector).
Why this training course?
The New Aquitaine->https://www.nouvelle-aquitaine.fr/] Region chose to locate the ACM on the site of the city’s former municipal slaughterhouses. It is strategically located, a stone’s throw from the high-speed train station and TER connections. This new building, recently inaugurated in the heart of the Belcier district, is defined by its architects as a loop that connects the historic city to this future district in full mutation.
During the second half of the 18th century and the beginning of the 19th century, the district was structured around the activity of the shipyards. With the construction of the stone bridge in 1822, the district was cut off from ship traffic and had to reinvent itself. The arrival of the Gare Saint-Jean and the Gare de Brienne in the middle of the 19th century provided a new opening for the district, which became one of the main working-class suburbs of the city.
During the second half of the 20th century, deindustrialisation gradually affected the district, leaving the workers unemployed and giving rise to many urban wastelands. These are at the heart of the Bordeaux Euratlantique project, one of the largest urban redevelopment operations in France.
People concerned
Any person residing in New-Aquitaine, Bordeaux site (corresponding to the territory of ex-Aquitaine) setting up or wishing to develop artistic education workshops (with images and/or plastic arts): cultural mediators, leaders of socio-cultural structures, personnel of the Judicial Protection of Youth (educators, RUE, teachers,...) and authorized PJJ structures, mediators and volunteers of local cinemas, library and media library personnel, artistic education workers, directors, plastic artists,...
A bit of history and context
La MÉCA, Maison de l’Économie créative et de la Culture en nouvelle-Aquitaine, was inaugurated at the end of June 2019. It houses three agencies of the New-Aquitaine region: the FRAC (Fonds Régional d’Art Contemporain), the OARA (Office Artistique de la Région) and ALCA (Agence Livre, Cinéma et Audiovisuel en Nouvelle-Aquitaine). The primary function of this “house” is to support cultural actors and professional structures throughout New Aquitaine in sectors related to the written word, the image, the performing arts and contemporary plastic creation, with the idea of a tool for “creation in the making”.
Transmission and artistic and cultural education are also part of the components of the MÉCA.
ALCA Nouvelle-Aquitaine and le Frac Nouvelle-Aquitaine MÉCA are both entrusted with missions relating to artistic and cultural education, one in the fields of cinema and audiovisual, the other in contemporary plastic creation.
ALCA Nouvelle-Aquitaine, the region’s book, cinema and audiovisual agency, supports professionals through a territorial policy and contributes to the consolidation of the book, cinema and audiovisual sectors throughout the chain: from creation to distribution, including production and artistic and cultural education.
In partnership with the teaching world and mediation professionals, the agency intervenes in the field of Artistic and Cultural Education and image education through the implementation and management of projects promoting the meeting between very diverse audiences and artistic and cultural creation, in the fields of books, reading, cinema, audiovisual and digital. In the regions, the agency notably coordinates national image education schemes during school time (“Lycéens et Apprentis au Cinéma”, Specific Programmes CFA, Nouveau Festival) and outside school time (“Passeurs d’images”, “Des cinés, la vie!”).
At the same time, and as part of its mission as a centre for image education, the agency regularly offers professional days dedicated to the field of image education.
Le Frac Nouvelle-Aquitaine MÉCA supports contemporary creation by building up a collection of works of art to bring it to the attention of as many people as possible. This is the commitment that founded the DNA of the Frac Aquitaine in 1982, renamed Frac Nouvelle-Aquitaine MÉCA in February 2019. Combining the missions of dissemination and mediation, collection and production as close as possible to the artists, the Frac is developing an artistic programme with a set of partners in the region, which takes shape through inventive actions and moments to be shared around the works throughout the year.
This training proposal is one of the first collaborations in the field of artistic and cultural education between the two structures.
Training led by Benoît Labourdette
Filmmaker, educator, expert in new media, cultural innovation and entrepreneur. He was born in 1970. He founded, among others, the Court Bouillon screenings (1988-1997), the video production centre of the University of Paris 3 (1991-1997), the company Quidam production (1999-2013), the Festival Pocket Films (2005-2010) and the company Benoît Labourdette production (2016). In 2018 he was named Chevalier dans l’Ordre des Palmes académiques by the French Ministry of Education.
He is active in five fields in the field of new media:
- Creation (artist, author, filmmaker and producer).
- Broadcasting (organizer of festivals and cultural events).
- Pedagogy (professional training in new media and image education).
- Technology (expertise in innovation for digital cinema and video).
- Cultural engineering (participatory territorial and transmedia projects).
Project presentation page on the ALCA website : https://prologue-alca.fr/fr/actualites/video-la-rencontre-des-publics-et-d-un-quartier
In the digital age, cultural policies, whatever their field, must in my view take digital images and their uses into account by citizens, especially the younger ones.
Digital has put the image at the center of our lives. With these tools, thought and implemented in a lucid, innovative and adapted way, it is possible to invent new strategies to mobilize, give meaning and make appropriate the cultural proposals by the public.
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