Institut Français: Innovating in cultural policies for cinema and the relationship with the public, in the light of digital practices
To take into account the evolution of the use of moving images, in order to conceive adapted cultural proposals, motivating for the public, and in the missions of the Institut Français.
Training day animated by Benoît Labourdette, within the framework of the annual regional training in Eastern Europe, at the French Institute in Bucharest (Romania), for the audiovisual attachés of the region.
Program of the training
Pedagogical method
From the outset, I placed the day under the sign of creativity, of sharing one’s taste for cinema, of the deep objectives of French cultural action abroad, and of a shared and lucid understanding of contemporary digital practices. The ability of each person to express themselves, in their subjectivity, is a prerequisite to the possibility of a common construction that makes sense and is anchored.
- In the morning, we explored the challenges of digital technologies and practices, as well as their immense potential, often unrecognized, in terms of cultural action.
- Then we approached methods of cooperation to co-construct projects, listening to the needs and cooperation. Formalization of objectives and creation of working groups.
- In the afternoon, after inspiring case studies, the working groups worked to design innovative projects. Each project had to be represented by a visual.
- At the end of the day, the groups shared their inspiring ideas. Some were realized as a result of the training.
The Projects
Opinions Box
Facing the Other
The audience
The Rendezvous of French Cinema
Portfolio
In the digital age, cultural policies, whatever their field, must in my view take digital images and their uses into account by citizens, especially the younger ones.
Digital has put the image at the center of our lives. With these tools, thought and implemented in a lucid, innovative and adapted way, it is possible to invent new strategies to mobilize, give meaning and make appropriate the cultural proposals by the public.
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Institut Français: Innovating in cultural policies for cinema and the relationship with the public, in the light of digital practices
Training for the Institut Français Region East Europe
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