Nine films to present a selection of 2019 winners from the Afnic Foundation for Digital Solidarity.
Afnic is the Internet Registry of domain names in.fr. Its profits are donated to the Afnic Foundation, which supports projects that combine digital technology and solidarity every year. Social field, disability, education.... In 2019, 59 projects were supported.
Video content strategy
To improve the visibility of the projects and make the work of the Afnic Foundation more readable, we (Benoît Labourdette production and the Afnic Foundation) established a strategy, which consisted in choosing 9 projects representative of the main axes of support in 2019, then making a film to present each project.
- We have built the graphic, sound and script identity of the films, which each last 3 minutes.
- These films were used to animate the support day on 29 November 2019 and are broadcast on social networks.
- They were carried out within a very tight time frame and with an appropriate budget.