The beautiful holiday : “Mr. Hulot’s Holiday”’s flashcodes
Manufacture of QR Codes (Flashcodes) extracts of the film “Mr. Hulot’s Holiday” at the scene of the shooting.
Cultural Project
The association “The beautiful holiday” in Saint Marc sur mer (France), seaside town where was filmed the movie “Mr. Hulot’s Holiday” directed by Jacques Tati in 1953, rebuilt beach huts, which allow to find points of view of the film. On each cabin is placed a QR Code (or Flashcode - sort of square bar code) to which one could approach his phone to immediately view a short excerpt of the film, shot at that location !
A beautiful way to experience the heritage of cinema !
Technical Issue
I made the technical device diffusion of the film clips, as well as extracts the sequences themselves, in agreement with the beneficiary of the films of Jacques Tati (Les Films de Mon Oncle company).
It is important for this type of project to work, that setting technical work is fluid, namely :
- Best possible image quality videos, combined with smooth playback, “light”, functional for all mobile phones.
- Start of the video the shortest time possible and automatic video playback after capture by the phone.
To achieve this, there has been work on the type of accommodation, the type of internet connection (direct as possible) compatible encoding type, image resolution and bitrate, the naming protocol for the files, etc. Too often, this type of device leads to a web page where you must click again to be able to see the video (which does not always work and can be very slow). Here, after the phone has “flashed” the code, the video aks immediatly to be played (or starts right now, depending on the phone) and is played smoothly. A precise technical work is essential to produce a truly ergonomic use.
Reportage France 3
France 3 did a story on this cultural operation.
We produce commissioned films and their possible projection devices, tailoring the service to the exact requirements. We invent the working methods, often collective, that will enable the project to meet its objectives in the best possible way, in terms of content, budget, and artistic and technical requirements.
A film must meet its objectives, and be part of a well-thought-out video content strategy; so we work with you to establish a precise link between objectives, resources and strategy. In some cases, a “classic” corporate film will be the most appropriate content, while in others, it may be more effective to train people to make short videos on their own, for broadcast on their networks, for example.
We provide technical and artistic skills, as well as strategic consultancy, training and mediation on a small, medium or large scale.
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