Making memories

14 March 2025. Published by Benoît Labourdette.
  2 min
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By creating scenes in a setting and then returning to it with other characters unaware of what happened there, the screenwriter generates intimacy with the viewer, because they remember. This mnemonic complicity fosters emotional attachment to the film’s universe.

Why do some films feel fake and superficial?

Often, as viewers of a film, we sense a superficiality in the universe presented to us. We don’t fully believe in it. Everything feels a bit too polished, too shiny, not credible. As a result, we find ourselves in a state of detachment—not critical, but disengaged. As screenwriters, we therefore need to foster the film’s adherence in the viewer’s mind.

Creating Memories

To achieve this, a fairly effective technique involves creating memories within the settings. We will have something unfold in a particular setting. Later, we bring the story back to that same setting, with different characters, and we are shown that they are completely unaware of what previously happened there. But we, the viewers, know! Thus, when a second scene takes place in that setting and new events occur, we compare what is happening in the present to our own memories of that place. We are, and we know it, the sole bearers of that memory.

This gives us the same feeling as when we return to a place from our childhood, for example, where we have personal memories that no one around us in the present shares. Others have their own experiences, which is normal. And we feel our own experiences, our memories, as unique, placing us in a privileged and deeply intimate relationship with that setting. This is what I call adherence. From this second scene in the same setting, we will feel much less detached from the film’s universe; we will be emotionally invested in it, thanks to our memory of the place.

Tools and Techniques for Screenwriting and Film Project Development.

In our world where artificial intelligences create films directly from the desires of their authors expressed in very few words, in this world where 3.5-hour films in dark theaters coexist with 10-second videos on social networks—which of these require screenplays, why, and what is a screenplay?

Is a screenplay still useful in an era where everyone carries in their pocket audiovisual creation tools of nearly professional quality? What is the purpose of a screenplay?

For writers, directors, producers, and especially content creators, as they are most often called today, I believe that the screenplay, its methods of creation, its writing techniques, and its ways of telling stories, is an extremely powerful tool to help us create the most impactful audiovisual works possible—works that will best connect with their audiences today and tomorrow, across their respective distribution platforms, whether in movie theaters, on television screens, on SVOD platforms, on community video sites, or on new media built exclusively around collaborative video like TikTok.

This guide does not claim to be exhaustive, but it is based on concrete experiences—those I have lived and those I have facilitated. For over 30 years, I have supported thousands of people in making films of all genres, founded and directed several film festivals, created numerous innovative events around audiovisual media, and also served on creative funding committees. What I share here is therefore subjective and practical, drawn from my journey and my observations in practice.


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