A study on the subject of digital and artistic creation reveals, through its unquestioned biases, the unconscious desire not to move the lines of the cultural hierarchical system, a comfort zone for professionals, which cuts off cultural players from the reality of the changing stakes of their professions.
The scope of this study is defined as follows:
Hybrid in essence, artistic creation in a digital environment is characterized by the multidisciplinary nature of the artistic forms called upon (music, visual and sound arts, architecture, cinema, theater, dance...) and the use of technology and/or science to invent new languages and new artistic writing. Its members come from a variety of disciplinary backgrounds, and operate in distinct fields of public action:
- Culture: performing arts, audiovisual, public reading, digital mediation;
- Economy: creative industries, innovation, start-ups;
- Higher education and research.
In Brittany, many players contribute to the vitality of artistic creation in a digital environment. This study aims to provide an overview of this sector of activity in Brittany, highlight the dynamics at work and identify needs and prospects.
The objectives of this study are to carry out an inventory of the sector (players, dynamics, needs and working horizons) and to draw up a series of recommendations aimed at developing this sector and these artistic practices.
The announced method consists of :
- Field study via a series of interviews with players representative of the diversity of the sector studied;
- Documentary study ;
- Study of a series of works produced/co-produced/diffused by Breton players;
- Drafting of a status report and recommendations for improvement and collective progress.
This report was produced by Anne Burlot-Thomas (Agence Talents multiples - Lorient).
My opinion, from the angle of relations with young people and respect for cultural rights, is that this study, which nevertheless deals with the subject of digital technology, treats it almost exclusively from an aesthetic point of view (developments in artistic forms via digital tools) and from a corporatist point of view (definition of a specific “cultural sector”, which should be defended, and its internal issues).
Questions of relationships with audiences and young people, and the impact of digital technology on these relationships, are barely mentioned. The paradigm of a “professional vs. amateur” cultural hierarchy is never questioned, even though this is what digital technology is shaking up in a major way, and is what keeps young people away from subsidized cultural venues.
The term “cultural rights” is mentioned just once in a sentence, and cultural democracy is mentioned just once too, in a general sentence in the conclusion (“Developing cultural democracy”), without this being questioned or discussed.
In my opinion, the real subject of digital technology lies in the way it shifts the lines of cultural democracy, and opens the door to fundamental questions about the very forms of mediation and the social meaning of artistic creation; in other words, first and foremost, why and for whom things are done, before focusing on the how. What emerges from this report is unsurprising: the State should allocate more resources to this sector.
This can only contribute to the impoverishment of the sector, as it continues to cut itself off from the reality of the world it serves, through the maintenance of a tradition of cultural hierarchization, which still underlies it. On the other hand, in some of the quotations, we can perceive the questioning of local players on the democratic issue, but the report doesn’t go into the subject in depth, which in my opinion produces thinking and recommendations outside the subject of the digital and contemporary reality.
Cultural policy" is a tradition of the French state since the Middle Ages. It was initiated by Louis XIV in the 17th century as a tool of influence and power. And it was defined in its current terms by André Malraux in 1959, with the State’s mission being the democratization of art in society. But today the cultural policies are multiple, because carried by the public authorities at other levels than that of the State (cities, agglomerations, departments, regions) and in many other places, in particular associative (places and cultural actions), individual (the initiatives of the artists, professionals or amateurs) and by private companies (trade of the culture).
The “digital revolution”, i.e. the ubiquitous, personalized and transitive access to information as well as the production by peers as a new model, deeply disrupts the “rules” of implementation of cultural policies, whether at the public or private level, and puts many actors in difficulty to reach their objectives. I propose here tools to understand the stakes of this “digital revolution” and concrete ways of working, hoping to bring useful resources to the work of cultural policies, in all types of contexts.