Reinventing cultural projects with youth?

31 January 2022. Published by Benoît Labourdette.
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While public cultural action aims to reach people in their great diversity, it is clear that it is often difficult to mobilize youth. However, young people (from children to young adults) have an intense cultural consumption, especially online in commercial spaces that do not say their name. TikTok is already more consulted than Google for example. These practices take place elsewhere and elsewheret, and can seem radical in the rupture with legitimate culture. For the record, the etymology of the word radical is the link to one’s roots, which is remade with each new generation. How is “our” culture questioned? How do we reweave ties that build?

“...it is always from the darkest point of the landscape that the marvelous arises, just as it is always from the most buried point of our singularity that our recognition of the other occurs.”

(from the book Elsewhere and Otherwise, Annie Lebrun, 2011, Gallimard)

Professionals in the cultural, social and educational fields who make the choice to go beyond the judgment on the uses of young generations come to question their representations and practices. They realize that proposals and methods must be reinvented. The challenge is to be able to continue to achieve the cultural, pedagogical and democratic objectives that are the reason for the public funding of projects, institutions and their staff. The Covid period has also accentuated the disaffection of cultural places, among other impacts.

What if, instead of looking for answers, we first shared our questions? What if we were creative, if we experimented with new practices, if we dared to chart new paths? I share here some of my questions, which set my thinking in motion. Feel free to write to me (benoit benoitlabourdette.com) to offer yours, which I might relay. In addition, in this dynamic, I lead since 2022 a learning course, proposed by the Observatoire des Politiques Culturelles in March 2022, that I will be leading in an energy of creative and collective innovation: « Culture, youth and digital - designing new modalities for cultural and educational projects ». This training aims to accompany the construction of new ideas, skills and ways of working, for new cultural projects related to youth.

So here are some interesting questions to ask yourself, which I am sharing:

  • What are my preconceived notions about the digital practices of youth?
  • Do I consider that I am the bearer of a “good culture”, which would be better for young people than those to which they have access, which in fact I judge without knowing them?
  • Do I think that social networks are dangerous for young people and why?
  • How many times do I check my phone every day? Have I ever counted? And am I not “addicted” to digital communication?
  • Do I take care of my digital privacy and how? Or not?
  • Do I feel that digital relationships (emails, social networks, video conferences, lives...) are dehumanizing?
  • What percentage of my day do I spend in front of screens? Do “young people” spend more or less time than me in front of screens?
  • What are my qualitative evaluation criteria for cultural, educational or social projects for youth?
  • Do I think that I can be changed by a project with young people or do I think that I have to change them?
  • Have I ever co-constructed a project with young people and how?
  • Have I ever yelled at young people, or been yelled at by young people, and in what types of situations?
  • Do I think it is wrong to watch a movie on my phone?
  • Am I sure that a movie that kids are forced to go to is better for them than a movie that they freely choose to watch illegally on the Internet?
  • Do I own a television set and do I turn it on? To watch what and for how long per day on average?
  • What value do I give to the digital productions (photos and videos) produced by my structure and by the young people who participate in projects? Where and how do I store this digital heritage, for how long and in what strategy of human narrative of the territory?

To feed this reflection, I propose you the link to these articles, of which certain aspects can make polemic. I believe it is healthy to debate in depth, starting from well-founded, radical thoughts. This way we can mutually enrich each other with our diversities and disagreements, in a respectful way and without trying to reach a consensus or a standard:

Cultural policy" is a tradition of the French state since the Middle Ages. It was initiated by Louis XIV in the 17th century as a tool of influence and power. And it was defined in its current terms by André Malraux in 1959, with the State’s mission being the democratization of art in society. But today the cultural policies are multiple, because carried by the public authorities at other levels than that of the State (cities, agglomerations, departments, regions) and in many other places, in particular associative (places and cultural actions), individual (the initiatives of the artists, professionals or amateurs) and by private companies (trade of the culture).

The “digital revolution”, i.e. the ubiquitous, personalized and transitive access to information as well as the production by peers as a new model, deeply disrupts the “rules” of implementation of cultural policies, whether at the public or private level, and puts many actors in difficulty to reach their objectives. I propose here tools to understand the stakes of this “digital revolution” and concrete ways of working, hoping to bring useful resources to the work of cultural policies, in all types of contexts.


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