Contrary to popular belief, digital platforms can be real crucibles of creativity and cultural diversity, given their very powerful springs and the fact that they encourage us to reinvent ourselves, to question the very notion of a work of art. To equip our power to act, we need to understand the stakes and to learn digital languages.
This article is available in issue 15 of Nectart magazine (June 2022), “the magazine that explores cultural, digital and societal mutations”.
Some short excerpts from the article
“Art has truly become experience. The aesthetic, social and legal foundations of the work of art are thus profoundly disrupted by the computer code of a platform.”
“The techniques of mechanical reproduction have allowed art to emancipate itself from central power and to access cultural democracy. This is precisely what platforms allow today.”
“Film professionals, many of whom still believe that piracy hurts them, are not aware of the immense value of movie theaters in terms of social experience.”
“Teams at cultural organizations spend hours and hours posting content on social networks in a race for likes, trapped in the unquestioned diktat of a existence on platforms, without any impact assessment.”
